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Learn how brand marketing can generate business results.

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Content Marketing Tips for Specialty Practices

  Gone are the days when specialty medical practices could simply rely on traditional advertising techniques to bring in patients. Today's world of ...
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3 Tips to Increase Website Traffic With Low-Cost PPC Keywords

A PPC (pay-per-click) campaign can be highly successful when done properly, delivering a strong return on investment if your pay-per-click keywords ...

5 Steps to Choosing Your Programmatic Media Partner

  Programmatic media is a scary-looking term, and many explanations of it also lean toward the daunting. This guide is designed for business owners, ...
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Marketing Automation Marches On. Your Marketing Strategy Should Too

Marketing automation has been around since the 1980s when word processors had the capability of inserting names, addresses and personalized contact ...
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4 Tips for Retaining Millennials at Your Company

In July 2016, I published a post "10 Tips for Retaining Millennials at Your Financial Institution." Here's the follow up that many of you have ...
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Healthcare Marketing Trends of 2017

As always, healthcare is a field of continuous change. Often these vagaries are for the better, but one challenge in healthcare marketing is ...
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The Surprising Time Costs of Social and Digital Marketing

No matter your industry, you’ve probably considered or even used social and digital platforms as part of your marketing efforts. Adding a few ...
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Beyond Tactics: Designing a Fad-Proof Marketing Strategy for 2017

For business owners and marketing professionals, the Internet is full of advice, which is sometimes conflicting, about how best to promote your ...

Generate Leads With Multiple Landing Pages

Chances are you already understand that landing pages are an invaluable part of your marketing strategy. While you may “get” why these are so ...