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97 Degrees West Insights

Learn how brand marketing can generate business results.

3 Reasons Why DIY Marketing Doesn't Work For SMB

3 Reasons Why DIY Marketing Doesn't Work for SMB

The challenges of running a small business can be daunting to many. Those of us who decide to venture out on our own and become our own boss welcome ...
Paypal, AirBnB and Lululemon Create Brand Experiences Consumers Feel Connected To

Paypal, AirBnB and Lululemon Create Brand Experiences Consumers Connect With

Developing a distinct brand identity is central to modern marketing. This is how you want consumers to perceive your business. Particularly on social ...
The Key To The Perfect Elevator Pitch

The Key to the Perfect Elevator Pitch

When you meet someone at a conference or a networking event, you only have about 30 seconds to tell them everything your business is about. Of ...
5 Easy Tips for Creating a Marketing Strategy That Works

5 Easy Tips for Creating a Marketing Strategy That Works

What do you think of when you hear the phrase "marketing strategy"? If your mind jumps to search engine optimization (SEO) and lead generation, you ...
5 Copywriting Tips that Drive Conversions

5 Copywriting Tips that Drive Conversions

Smart web copy is critical to generating leads and converting visitors on your site. But how do you write copy in a way that drives users to sign up, ...
3 Awesome Benefits of Voice Search Marketing That You Need to Know About Right Now

3 Awesome Benefits of Voice Search Marketing That You Need to Know About Right Now

Still haven't incorporated voice search into your marketing strategy yet? Why not? It improves SEO, generates leads and boosts revenue. Experts ...
Ep 10

3 Ways to Stop Underestimating Time

  System Execution explores the strategy and system behind today’s successful companies. Systems can make or break a company but here we’ll solve ...
Ep 9

The Weeva System

  System Execution Episode 9: Business Process Reengineering Tools, with Kim Gorsuch System Execution explores the strategy and system behind today’s ...
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Understanding the Healthcare Ecosystem

  System Execution Episode 8: Understanding the Healthcare Ecosystem, with Dr. Alan Pitt System Execution explores the strategy and system behind ...