Running a financial services business requires business owners to display your expertise so that potential and existing customers will trust you. One way to do this is to create a financial services blog. When starting a blog, it is important to brainstorm a list of topics that will benefit your readers. These posts should be used to educate them, so that they view you as an industry expert. In addition, you can incorporate information about your business’s specific products or services, so that your blog can generate leads as well.
In this post, we’ll provide five blog topics for your financial services blog, so that you can start your content creation process!
Topic 1: How to apply for additional financing options
Often, business owners find themselves in need of additional working capital. Whether it is for inventory, marketing materials, rent and bills, or other expenses, business owners have a lot of financial responsibilities. Writing a post explaining how to apply for financing options can help them decide which option is right for their business. Plus, you can also explain to them the application requirements and other pre-requisites.
Topic 2: How to revise a business plan
Go back to the basics! Many new and aspiring business owners seek information about forming a responsible business plan. In your post, you can explain the importance of following a strong business plan. Make it easier for your readers to create their own business plan by including a simple template that they can refer to as well.
Topic 3: Which financial services should your business pursue
With the everyday tasks business owners face, it can be valuable for them to outsource some financial work. Roles that you could write about could be bookkeepers, accountants, financial advisors, among others. Even if your financial services company doesn’t specifically offer these roles, providing information can still be helpful to your readers. If you have any partnership programs, you can provide referrals to firms that you work with. This is an advantageous opportunity for your financial services company, and your readers will appreciate the high-quality recommendations.
Topic 4: How to cut back on spending or create a budget
Money management can be a struggle that business owners face. They want to save money for the future, while still being able to afford the necessities. This can be especially difficult if their business faces seasonality, or they simply receive less sales than usual. Writing a post on money-saving tips can be useful.
Topic 5: How to improve a credit score
A financial subject that many individuals grapple with is raising a poor credit score. Having a low credit score can greatly affect business owners, which is why you should offer tips on how to improve less than stellar scores. Some business owners may not even know their exact score, so you may want to provide details on how to determine a score as well. Raising a credit score takes time; according to Cardhub, the average business needs 12-18 months to improve its business credit score. Due to this, you can provide a long-term plan for businesses that are serious about fixing this issue.
Writing a financial services blog can benefit your company and the readers you’re targeting. With these five post ideas, you can get started and continue to grow your content list. Including content that teaches business owners about financial subjects will prove that you’re a trusted source. As a financial services company, demonstrating your authority and integrity is pivotal, and running a knowledgeable blog will only help add to your company’s credibility.
Thank you to our guest post written by Katie Alteri!
Katie Alteri is the content marketing coordinator at Fora Financial, a company that provides working capital solutions to small businesses across the U.S. Fora Financial can also be found on Facebook and Twitter.