Got a website you're happy with but not seeing as many leads as you'd like? It's frustrating when you're getting decent traffic but it's just not converting. Luckily, turning your casual readers into leads is as simple as offering freebies they can't resist -- and the options below are guaranteed to get results.
1. Email Courses
If your website or blog focuses on education, email courses with insider tips should appeal to readers. On a blog post about getting more website traffic, you could offer an email course titled, 'How to double your traffic in 7 days using expert tips.' This perfectly targets your existing reader and offers something more than they're already getting on your site. Email marketing is still the top way to generate leads so it's well worth investing in.
2. Informational Quizzes
Are people coming to your blog because they're confused about something? If so, offering a quiz that will answer their question is a great strategy. For example, if you're writing about social media marketing, you could include a quiz titled, 'Which social platform will perform best for your business?' The average quiz is shared 1900 times, which means there's lots of potential for generating brand new leads.
3. Resource Spreadsheets
Downloads that make life easier for your visitors are guaranteed to generate leads. Resource spreadsheets are a simple and effective place to start. Got a blog post on how to organize finances? Include a free spreadsheet template for readers to download and use. Not only can you get an email address from them now, but they'll also be reminded of your brand whenever they use the spreadsheet.
4. Printable Worksheets
If your blog is heavily focused on learning, planning or personal growth, printable spreadsheets are a great resource to offer. If you run a productivity blog, you could offer a free daily plan. If you run a childcare blog, free activity sheets for kids will go down well. Again, this helps cement your brand in the mind of anyone who uses the resource.
5. Unpublished Case Studies
When it comes to learning online, most people are dying to see cold, hard facts. If you've carried out an interesting case study, don't just publish it straight to your site. Instead, tease your amazing content with a few interesting statistics, then make users enter their details before they can download the entire study.
If you want more leads, you can't afford not to offer freebies on your website. The options above offer real value to your readers and demonstrate your expertise. That means you're not just getting more leads -- you're also positioning yourself as an industry expert.
Try adding lead-generation freebies to your digital media strategy today.