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5 Magical Lead-Generation Freebies to Offer On Your Site

william-iven-19843-unsplashGot a website you're happy with but not seeing as many leads as you'd like? It's frustrating when you're getting decent traffic but it's just not converting. Luckily, turning your casual readers into leads is as simple as offering freebies they can't resist -- and the options below are guaranteed to get results.

1. Email Courses

If your website or blog focuses on education, email courses with insider tips should appeal to readers. On a blog post about getting more website traffic, you could offer an email course titled, 'How to double your traffic in 7 days using expert tips.' This perfectly targets your existing reader and offers something more than they're already getting on your site. Email marketing is still the top way to generate leads so it's well worth investing in.

2. Informational Quizzes

Are people coming to your blog because they're confused about something? If so, offering a quiz that will answer their question is a great strategy. For example, if you're writing about social media marketing, you could include a quiz titled, 'Which social platform will perform best for your business?' The average quiz is shared 1900 times, which means there's lots of potential for generating brand new leads.

3. Resource Spreadsheets

Downloads that make life easier for your visitors are guaranteed to generate leads. Resource spreadsheets are a simple and effective place to start. Got a blog post on how to organize finances? Include a free spreadsheet template for readers to download and use. Not only can you get an email address from them now, but they'll also be reminded of your brand whenever they use the spreadsheet.

4. Printable Worksheets

If your blog is heavily focused on learning, planning or personal growth, printable spreadsheets are a great resource to offer. If you run a productivity blog, you could offer a free daily plan. If you run a childcare blog, free activity sheets for kids will go down well. Again, this helps cement your brand in the mind of anyone who uses the resource.

5. Unpublished Case Studies

When it comes to learning online, most people are dying to see cold, hard facts. If you've carried out an interesting case study, don't just publish it straight to your site. Instead, tease your amazing content with a few interesting statistics, then make users enter their details before they can download the entire study.

If you want more leads, you can't afford not to offer freebies on your website. The options above offer real value to your readers and demonstrate your expertise. That means you're not just getting more leads -- you're also positioning yourself as an industry expert.

Try adding lead-generation freebies to your digital media strategy today.

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Vera Fischer

By Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.