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7 B2B Sales Blogs You Should Be Reading

The_Ten_B2B_Sales_Blogs_You_Should_Be_Reading.jpgWhen it comes to blogging and business, one of the best ways to master the trade is to learn from other people who do it very well. Reading B2B sales blogs can help you learn important skills, gain access to new information, and become more competitive in your niche. If you're interested in improving your B2B sales and marketing, reading the following seven blogs can help you improve your efforts.

  • 1. The Salesforce Blog

    Salesforce is one of the most popular B2B blogs among leading brands. The company is the biggest CRM provider in the world, which makes its blog a popular go-to among sales leaders interested in learning more about tactical sales methods.

    2. John Barrows Blog

    John Barrows works as a sales trainer for some of the world's best tech companies. His blog is a fantastic place to turn for sales tips, leadership insights, outbound sales information and innovative new approaches to old marketing tactics.

    3. Convince and Convert

    Convince and Convert is a B2B-specific sales blog that features content on everything from keyword research to social media. The site is one of the industry leaders in the world of content marketing and is quickly becoming a household name in the B2B blogging community. Turn to this blog for actionable information on optimizing your social media presence or choosing the right keyword phrase for your marketing campaign.

    4. Marketo

    Marketo is all about marketing automation. The blog is worth a read for marketers who want to learn how to automate different sectors of their companies for more efficiency and increased output. This blog also offers information on how to do things like generate and nurture leads and calculate your company's ROI.

    5. InsightSquared

    InsightSquared is an analytics-focused blog that allows marketers to find information that helps them better interpret their sales data and make their web marketing more effective.

    6. The Center for Sales Center for Sales Strategy

    The Center for Sales Strategy blog is written by lead B2B sales consultants and provides important information for marketers who want to learn how to find better talent, drive B2B sales, or master B2B inbound and web marketing.

    7. Score More Sales

    Despite its somewhat light-hearted title, Score More Sales is a blog that packs a huge amount of insightful and actionable information into a small space. Written by Lori Richardson, Score More Sales offers tips on revenue and lead generation and sales strategy.

Whether you're new to B2B marketing or you're an old pro just looking to add some new skills to your repertoire, these seven blogs are fantastic sources of information, education, and ideas to help you increase your B2B marketing expertise.

Increase your marketing efforts with consistent blog writing. Need help figuring out blog topics, writing the blogs and keeping to an editorial calendar? 97 Degrees West provides turn-key content generation services. Contact Vera for more information. 


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Vera Fischer

By Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.