When it comes to blogging and business, one of the best ways to master the trade is to learn from other people who do it very well. Reading B2B sales blogs can help you learn important skills, gain access to new information, and become more competitive in your niche. If you're interested in improving your B2B sales and marketing, reading the following seven blogs can help you improve your efforts.
1. The Salesforce Blog
Salesforce is one of the most popular B2B blogs among leading brands. The company is the biggest CRM provider in the world, which makes its blog a popular go-to among sales leaders interested in learning more about tactical sales methods.
2. John Barrows Blog
John Barrows works as a sales trainer for some of the world's best tech companies. His blog is a fantastic place to turn for sales tips, leadership insights, outbound sales information and innovative new approaches to old marketing tactics.
3. Convince and Convert
Convince and Convert is a B2B-specific sales blog that features content on everything from keyword research to social media. The site is one of the industry leaders in the world of content marketing and is quickly becoming a household name in the B2B blogging community. Turn to this blog for actionable information on optimizing your social media presence or choosing the right keyword phrase for your marketing campaign.
Marketo is all about marketing automation. The blog is worth a read for marketers who want to learn how to automate different sectors of their companies for more efficiency and increased output. This blog also offers information on how to do things like generate and nurture leads and calculate your company's ROI.
InsightSquared is an analytics-focused blog that allows marketers to find information that helps them better interpret their sales data and make their web marketing more effective.
6. The Center for Sales Center for Sales Strategy
The Center for Sales Strategy blog is written by lead B2B sales consultants and provides important information for marketers who want to learn how to find better talent, drive B2B sales, or master B2B inbound and web marketing.
7. Score More Sales
Despite its somewhat light-hearted title, Score More Sales is a blog that packs a huge amount of insightful and actionable information into a small space. Written by Lori Richardson, Score More Sales offers tips on revenue and lead generation and sales strategy.
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Whether you're new to B2B marketing or you're an old pro just looking to add some new skills to your repertoire, these seven blogs are fantastic sources of information, education, and ideas to help you increase your B2B marketing expertise.