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97 Degrees West Leads Global Lancer Corporation into Lancer Worldwide Rebrand

Lancer Worldwide entrusts 97 Degrees West with spearheading their rebrand to reflect a 50 year history of consumer trust and quality.




AUSTIN - January 31, 2020 – 97 Degrees West, an Austin-based advertising and inbound brand marketing agency, today announced the successful rebranding of Lancer Corporation into Lancer Worldwide. The change becomes effective on January 31, 2020. After 50 years, the global beverage dispensing company has rebranded under the leadership of 97 Degrees West including new logo, positioning, and website.

Founded in 2004 by President & CEO, Vera Fischer, 97 Degrees West has become a go-to when it comes to helping SMBs and multimillion-dollar companies solve their branding, marketing, business, and customer support problems - all to rave reviews, international awards, and positive ROIs. The agency is built around the belief that combining creative talent and humanity can help companies make their products, services and brands relevant to the life of their customers. Fischer has fueled dynamic agency growth with 26 years of marketing knowledge and entrepreneurship. The company has led the way with the Lancer Corporation rebrand by beginning with a global brand perception study before drilling down to the brand pillars which aligned with the past, present and future of the brand. Lancer Worldwide represents a strategic realignment within the beverage dispensing industry. The new website, www.lancerworldwide.com, positions Lancer Worldwide in the marketplace as the gold standard in beverage dispensing products and innovative resources for any restaurant, hospitality, convenience store, brand owner, bottler or distributor.

"Lancer Worldwide is never afraid to push the envelope beyond typical manufacturing limits.” Says Fischer, “Our efforts were always infused with bold imagination and perseverance simply because they were receptive to it."

While most agencies force a brand’s own unique challenges to fit the agency’s own process and skillset, 97 Degrees West takes a brand strategy from scratch and focusing on strategy, goals, and both reporting and implementing results - all in-house. The result is an impactful way businesses connect with ideal customers. This has created a symbiotic relationship between Lancer and 97 Degrees West enabling them to spear-head the Lancer Worldwide transition by creating the new logo, identity, brand positioning, website and messaging of this global corporation.

"There is no doubt that this was the right team for the job.” Said Becky Dubose, VP of Sales and Marketing. “Their defined energy and expertise navigated our company toward a future that looks and feels refreshing. We are thrilled with the outcome and look forward to continuing our partnership."

97 Degrees West’s Industry focus is on Energy, Finance, Healthcare, Manufacturing & Distribution. They have received more than 20 creative and business awards, including Austin Business Journal’s 2018 Top 25 Marketing Agencies.

For more information, please visit www.97dwest.com, email vera@97dwest.com or call (512) 473-2500.


About 97 Degrees West 97 Degrees West (www.97dwest.com) is the premier brand marketing agency for clients across the energy, financial services, manufacturing, and healthcare verticals. 97 Degrees West’s approach is built on cultivating strategic partnerships with clients focused on what keeps brands relevant over time to achieve long-term, accelerated business growth. The firm deploys deep expertise across digital and traditional specialty areas, including B2B lead generation, brand positioning and messaging, media and creative. 97 Degrees West is a HUB, WBENC, and HubSpot certified agency.

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Vera Fischer

By Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.