Establish Your Identity Locally
This is the first step your manufacturing company should take when considering the bigger picture, especially for manufacturers just starting out. Quality is one of the most important marketing tools your manufacturing company has at its disposal and will need to be consistent across all of the organization's divisions. A good way to institute your brand is by utilizing a style guide. This ensures that everyone involved with your organization's marketing is on the same page. It will establish clear parameters for logos, font, color schemes, language, and imagery that falls in line with your brand. These guidelines will be crucial when your manufacturing company markets internationally. Remember, when it comes to manufacturing, consistency in brand signifies consistency in operations.
Be Familiar in Unfamiliar Places
If you're like most manufactures, brand consistency hasn't been a focus. As a result, there has been a lack of a cohesive presence in the marketplace; you have a handful of different logos and messaging that is not unified. A style guide is no less critical when you embark on an international marketing campaign. Using the same color schemes and imagery on both your inbound and outbound marketing will help make up for any branding that was lost in translation.
Tip: Consider how words or phrases may be misinterpreted in the geolocation to which your manufacturing company is marketing.
Tip: Use localized websites that are in the language of a particular country your company sells in.
Think Global, Act Mobile
Search Engine Optimization (SEO) and Pay Per Click advertising (PPC) are two important tools in driving traffic to your company's website. You may have hired an expert who is handling your SEO and PPC campaigns. Your website may be in accordance with all the rules outlined in your organization's branding style guide. You can do everything right as far as your inbound marketing is concerned, but if your website is not optimized for mobile devices, you can expect visitors to your site will not stay very long. Customers across the globe will use your website to find out more about your company. If you want to build your brand internationally, your website must be optimized for mobile devices.
Regardless of how big or small your manufacturing company is, you must consider the impact of your brand. There are no new customers- only stealing them from your competitors. Read our eBook to learn more about how to grow your manufacturing business : https://bit.ly/2W6XJUM