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97 Degrees West Insights

Learn how brand marketing can generate business results.

Vera Fischer

Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.
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Recent Posts


Paypal, AirBnB and Lululemon Create Brand Experiences Consumers Feel Connected To

Paypal, AirBnB and Lululemon Create Brand Experiences Consumers Connect With

Developing a distinct brand identity is central to modern marketing. This is how you want consumers to perceive your business. Particularly on social ...
The Key To The Perfect Elevator Pitch

The Key to the Perfect Elevator Pitch

When you meet someone at a conference or a networking event, you only have about 30 seconds to tell them everything your business is about. Of ...
5 Easy Tips for Creating a Marketing Strategy That Works

5 Easy Tips for Creating a Marketing Strategy That Works

What do you think of when you hear the phrase "marketing strategy"? If your mind jumps to search engine optimization (SEO) and lead generation, you ...
5 Copywriting Tips that Drive Conversions

5 Copywriting Tips that Drive Conversions

Smart web copy is critical to generating leads and converting visitors on your site. But how do you write copy in a way that drives users to sign up, ...
3 Awesome Benefits of Voice Search Marketing That You Need to Know About Right Now

3 Awesome Benefits of Voice Search Marketing That You Need to Know About Right Now

Still haven't incorporated voice search into your marketing strategy yet? Why not? It improves SEO, generates leads and boosts revenue. Experts ...
Ep 10

3 Ways to Stop Underestimating Time

  System Execution explores the strategy and system behind today’s successful companies. Systems can make or break a company but here we’ll solve ...
Ep 9

The Weeva System

  System Execution Episode 9: Business Process Reengineering Tools, with Kim Gorsuch System Execution explores the strategy and system behind today’s ...
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Understanding the Healthcare Ecosystem

  System Execution Episode 8: Understanding the Healthcare Ecosystem, with Dr. Alan Pitt System Execution explores the strategy and system behind ...
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Internal Content Marketing

  System Execution Episode 7: The Internal Content Marketing System, with Vinay Patankar System Execution explores the strategy and system behind ...