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97 Degrees West Insights

Learn how brand marketing can generate business results.

Vera Fischer

Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.
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Recent Posts


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Vera's 2018 Marketing Trends

Another year comes to an end. And with the year end comes the onslaught of questions we ask ourselves. "What did I accomplish?" "What can I do better ...
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Mind-Mapping

  System Execution Episode 6: Create a Mind Map, with Pascal Guyon System Execution explores the strategy and system behind today’s successful ...
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A 97-Degrees Holiday

Our team is getting in the holiday spirit. How about yours? Here are some holiday tidbits about our favorite workmates (i.e. all of them).

Organizational Culture Transformation

  System Execution Episode 5: Implement an Organizational Culture Transformation to Achieve Higher Performance, with Craig Clark System Execution ...
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Social Proof & Influence Must Be Cultivated to Enhance Brand Identity

Today's fast-paced digital world has created a marketplace filled with show-me customers that place high values on social proof and influence. Modern ...
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The Business Initiatives System

System Execution Episode 4: The Business Initiatives System, with David Mammano System Execution explores the strategy and system behind today’s ...

Why Topic Clusters Are The SEO-Friendly Alternative To Lengthy Blogs

As part of your digital marketing strategy, you've probably thought long and hard about your online content. Your blog posts, articles and static web ...
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The Visioning Process

  System Execution Episode 3: Implementing a visioning process in your business, with Ari Weinzweig System Execution explores the strategy and system ...

Everything You Should Know About Influencer Marketing

  Digital marketing is key today for any company that wants their business to succeed. There are countless strategies for digital promotion via the ...