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97 Degrees West Insights

Learn how brand marketing can generate business results.

Vera Fischer

Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.
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Recent Posts


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Team Member Of The Month: Clark

97 Degrees West’s newest team-member, Design Director Clark Bystrom, is an award-winning creative director from the Austin area. Clark has worked on ...

How to Incorporate Influencer Marketing Into Your Marketing Strategy

Using influencer marketing effectively can provide a huge boost for your business marketing, enabling you to reach new customers and markets that are ...
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Mid-Funnel and Bottom-Funnel Content the Next Wave of Online Marketing

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Team Member Of The Month: Kim

Kim Castelluccio is 97DW's Digital Media Supervisor. She is an integral part in 97DW's  digital strategy and coordination. Kim graduated from Texas ...

97DW included in Agency Spotter Top Branding Agencies Report

The Top 20 Branding Agencies Report evaluates more than 2,000 branding agencies and design firms based on their credentials, focus and expertise in ...
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Team Member Of The Month: Emma

Emma Casey is 97DW's Senior Digital Manager and oversees the digital side of client projects from start to finish. She has a colorful work history ...

Team Member Of The Month: Vera

Vera K. Fischer founded 97 Degrees West in 2004, after many years of experience in marketing and business. Vera is very active, beyond the agency, ...
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5 Blog Topics for your Financial Services Blog

  Running a financial services business requires business owners to display your expertise so that potential and existing customers will trust you. ...

Team Member Of The Month: Cory

  Cory Shaw has been 97 Degrees West's Visual Designer since 2015. Cory is originally from Georgia and graduated (with honors) from the University of ...