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Best Uses For Facebook Twitter and Pinterest

Best_Uses_For_Facebook_Twitter_Pinterest.jpgAre you using social media to help your business? If you answered anything other than “obviously,” then you literally need to start this second. If you're already using social media, the important question becomes: are you using it correctly?

This is vital because while social media is a crucial part of any company’s marketing strategy, the way you leverage each platform will determine the effectiveness of your efforts.

The Big One: Facebook

Everyone knows Facebook because almost everyone uses it. At the end of 2015, the site had registered 1.59 billion monthly users – 1.04 billion use it every day.

But just because you utilize Facebook doesn’t mean you’re capitalizing on it. You need to understand what Zuckerberg’s brainchild is good for to properly leverage this extensive social network.

Use pictures to tell your story – Not to be cliche, but pictures tell a thousand-word story at a glimpse. Use that to help customers better connect with your product or service.

Respond to comments – Facebook isn't the place to actively sell, because people don't go there to be sold to. Responding to a comment in a casual yet engaging manner will forge connections and perhaps evolve into increased business.

Consider targeted ads – There’s a definite schism regarding the value of Facebook ads. Some champion them as engines for new clients, while others shade the practice in a cloud of doubt. The best thing is probably to just to try them yourself. The process allows for a narrow focus, and is intuitive and affordable.

 Tweet About It

Twitter's appeal is rooted in its casual approach. Agents can show off some personality and wit while maintaining their positions as educated thought leaders.

Posts on posts – Unlike other social networks, Twitter users expect to be bombarded with content. So go ahead and do it.

Value your voice ­– It’s simple: use your own voice when conveying any message about your business.

Targeted listening – Twitter has an exceptional search function that allows you to sift through the tweets of people you don’t follow. Search terms are unlimited, providing portholes into what your competitors and customers are thinking. 

Become a Pinner

Pinterest represents a new breed of social media: a community hinged on constant sharing and commenting on pictures and stories representing a variety of interests.

Brand yourself – Pinterest is image-heavy, so you can hammer home your company’s brand, from logo to tone.

Connect with the female demographic – Not a lot of men use Pinterest (only 13 percent of Pinners are male according to Pew Research Center), so use it to appeal to your female customers. And avoid stereotyping, of course.



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Vera Fischer

By Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.