Are you using social media to help your business? If you answered anything other than “obviously,” then you literally need to start this second. If you're already using social media, the important question becomes: are you using it correctly?
This is vital because while social media is a crucial part of any company’s marketing strategy, the way you leverage each platform will determine the effectiveness of your efforts.
The Big One: Facebook
Everyone knows Facebook because almost everyone uses it. At the end of 2015, the site had registered 1.59 billion monthly users – 1.04 billion use it every day.
But just because you utilize Facebook doesn’t mean you’re capitalizing on it. You need to understand what Zuckerberg’s brainchild is good for to properly leverage this extensive social network.
Use pictures to tell your story – Not to be cliche, but pictures tell a thousand-word story at a glimpse. Use that to help customers better connect with your product or service.
Respond to comments – Facebook isn't the place to actively sell, because people don't go there to be sold to. Responding to a comment in a casual yet engaging manner will forge connections and perhaps evolve into increased business.
Consider targeted ads – There’s a definite schism regarding the value of Facebook ads. Some champion them as engines for new clients, while others shade the practice in a cloud of doubt. The best thing is probably to just to try them yourself. The process allows for a narrow focus, and is intuitive and affordable.
Tweet About It
Twitter's appeal is rooted in its casual approach. Agents can show off some personality and wit while maintaining their positions as educated thought leaders.
Posts on posts – Unlike other social networks, Twitter users expect to be bombarded with content. So go ahead and do it.
Value your voice – It’s simple: use your own voice when conveying any message about your business.
Targeted listening – Twitter has an exceptional search function that allows you to sift through the tweets of people you don’t follow. Search terms are unlimited, providing portholes into what your competitors and customers are thinking.
Become a Pinner
Pinterest represents a new breed of social media: a community hinged on constant sharing and commenting on pictures and stories representing a variety of interests.
Brand yourself – Pinterest is image-heavy, so you can hammer home your company’s brand, from logo to tone.
Connect with the female demographic – Not a lot of men use Pinterest (only 13 percent of Pinners are male according to Pew Research Center), so use it to appeal to your female customers. And avoid stereotyping, of course.