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06. How The Design Institute For Health Is Leading The Way With Value-Based Care

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The Design Institute for Health (partnering with the Dell Medical School and the College of Fine Arts at The University of Texas at Austin) is on a mission to define how we think about value-based care.


Here’s the scoop:


The Dell Medical School recruited the IDEO design firm to lead the Design Institute for Health. According to their website, the Institute is focused on applying “design thinking and creativity to health care dysfunction.” It’s the first time a design and health focus has been matched up so closely within a medical education setting.

The Institute is led by executive director Stacey Chang, IDEO’s former managing director of health and wellness; and managing director Beto Lopez, former global lead of systems design at IDEO and a UT Austin alumnus.

Lopez says it’s important that the Institute is part of the medical school because it will introduce a new way of solving problems.

“The emphasis will be on new ventures that improve health, and improve the experience people have in health care environments, while also reducing the total cost of that care,” Lopez says. “It’s the opportunity to collaboratively design and launch a new health ecosystem in Austin that becomes a model for the rest of the country. What starts here has the potential to scale and change the way Americans interact with their health.”


According to the website, the Institute has three main goals:

  • Establish a creative, collaborative model for improving health
  • Encourage new innovations in health
  • Be a resource for design execution


Vera Fischer, President of 97 Degrees West, says the Institute is defining what value-based healthcare is all about.

“Right now, we’re at the beginning stages of value-based care — and as a country, we’re not quite sure what it is or how it’s going to work,” Fischer says. “But the Institute has its structure in-place already. They know Austin and the people they’re serving. Soon, other communities are going to come to them and use the same blue-print for their system.”



This is sixth installation of seven blogs that make-up our white paper, Master the Marketing Techniques of Value Based Care. Can't wait until next week to read the next section?



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Vera Fischer

By Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.