The Design Institute for Health (partnering with the Dell Medical School and the College of Fine Arts at The University of Texas at Austin) is on a mission to define how we think about value-based care.
Here’s the scoop:
The Dell Medical School recruited the IDEO design firm to lead the Design Institute for Health. According to their website, the Institute is focused on applying “design thinking and creativity to health care dysfunction.” It’s the first time a design and health focus has been matched up so closely within a medical education setting.
The Institute is led by executive director Stacey Chang, IDEO’s former managing director of health and wellness; and managing director Beto Lopez, former global lead of systems design at IDEO and a UT Austin alumnus.
Lopez says it’s important that the Institute is part of the medical school because it will introduce a new way of solving problems.
“The emphasis will be on new ventures that improve health, and improve the experience people have in health care environments, while also reducing the total cost of that care,” Lopez says. “It’s the opportunity to collaboratively design and launch a new health ecosystem in Austin that becomes a model for the rest of the country. What starts here has the potential to scale and change the way Americans interact with their health.”
According to the website, the Institute has three main goals:
- Establish a creative, collaborative model for improving health
- Encourage new innovations in health
- Be a resource for design execution
Vera Fischer, President of 97 Degrees West, says the Institute is defining what value-based healthcare is all about.
“Right now, we’re at the beginning stages of value-based care — and as a country, we’re not quite sure what it is or how it’s going to work,” Fischer says. “But the Institute has its structure in-place already. They know Austin and the people they’re serving. Soon, other communities are going to come to them and use the same blue-print for their system.”
This is sixth installation of seven blogs that make-up our white paper, Master the Marketing Techniques of Value Based Care. Can't wait until next week to read the next section?