System Execution Episode 7: The Internal Content Marketing System, with Vinay Patankar
System Execution explores the strategy and system behind today’s successful companies. Systems can make or break a company but here we’ll solve physical, technological, and psychological systems issues by connecting listeners with experts who have overcome these challenges in their business.
Vinay Patankar is the CEO of Process Street, a business tool to manage recurring processes and workflows. Patankar also hosts a podcast, “Business Systems Explored,” which looks at different business systems of successful founders and industry experts.
The platform allows businesses to store their documents, permissions, and more, in a centralized place. It also allows the user to make tasks, checklists, and onboarding processes for employees, taking the hassle out of training and communication.
Most project management tools he found were for projects, Patankar says, not recurring processes. He couldn’t find one that worked for him, so he created Process Street. The system works well for repetitive, recurring work that gets assigned out to their employees around the world.
Patankar uses the system for his content marketing team of 10 people and describes a checklist of their onboarding process. Most of the work of onboarding can be done through Process Street.
Patankar says what makes his team so effective is the way Process Street and other online tools allow them to share everything they’re working on.
“We work in a work-out-loud manner,” he says. “Everything’s on share Trello boards, everything’s fed into shared Slack feeds, and so basically everybody knows what everybody else is doing.”
To contact Vinay Patankar: