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Internal Content Marketing

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System Execution Episode 7: The Internal Content Marketing System, with Vinay Patankar

System Execution explores the strategy and system behind today’s successful companies. Systems can make or break a company but here we’ll solve physical, technological, and psychological systems issues by connecting listeners with experts who have overcome these challenges in their business.

Vinay Patankar is the CEO of Process Street, a business tool to manage recurring processes and workflows. Patankar also hosts a podcast, “Business Systems Explored,” which looks at different business systems of successful founders and industry experts.


The platform allows businesses to store their documents, permissions, and more, in a centralized place. It also allows the user to make tasks, checklists, and onboarding processes for employees, taking the hassle out of training and communication.


Most project management tools he found were for projects, Patankar says, not recurring processes. He couldn’t find one that worked for him, so he created Process Street. The system works well for repetitive, recurring work that gets assigned out to their employees around the world.


Patankar uses the system for his content marketing team of 10 people and describes a checklist of their onboarding process. Most of the work of onboarding can be done through Process Street.


Patankar says what makes his team so effective is the way Process Street and other online tools allow them to share everything they’re working on.


“We work in a work-out-loud manner,” he says. “Everything’s on share Trello boards, everything’s fed into shared Slack feeds, and so basically everybody knows what everybody else is doing.”


 To contact Vinay Patankar:

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Vera Fischer

By Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.