If you think your marketing strategy is a quick pass to overnight success, think again. When sales falter and your company has no strategy or plan in place, don't expect one-off marketing tactics to get your sales amped up. Marketing takes time, but when it's done right, it will pay off — big time.
One of the most successful marketing strategy comes from inbound marketing. To achieve this, you need to create web and social content that draws consumers into your site. This is the gift that keeps on giving. It may take months of groundwork for your inbound strategy to work, but when it does, it will continue to drive traffic to your pages. Some companies see over a 1000 percent increase in traffic when they use this strategy, but it does take about six months to one year for many to see that kind of return.
Another approach to marketing that takes time and energy, but pays off in the end is multi-faceted marketing. This means thinking of a campaign as a full strategy rather than a one-off advertisement. Multi-faceted campaigns incorporate multiple platforms, including everything from social media and web content to gorilla marketing and traditional television or TV ads. The idea is to have one cohesive theme that reaches multiple channels, targeting your audience in the widest possible way.
One of the smartest ways to target your audience is by jumping on a trend, or even better, starting a trend. The best way to do this is through a lot of research. Keep track of your competitors' marketing strategies, as well as your own. Whose seems to be paying off the most? Now, look at what's popping up in other industries. Is there any way you can take some of those ideas and transfer them to your own company and industry? Staying on-trend, or even slightly ahead of the trend, can help you establish your company as an industry leader.
Remember, shortcuts are not the way to success when you're looking for marketing approaches. The time and energy you put into developing a thought-out approach will pay off in traffic, consumers and sales.
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