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System Execution Episode 6: Create a Mind Map, with Pascal Guyon

System Execution explores the strategy and system behind today’s successful companies. Systems can make or break a company but here we’ll solve physical, technological, and psychological systems issues by connecting listeners with experts who have overcome these challenges in their business.

Pascal Guyon is an award-winning, multi-platinum musician and producer who has contributed to three Grammy nominations. Guyon also coaches artists and musicians via mind-mapping – a methodical business process for creative minds. Its official title is Pascal Guyon Mentoring Program for Artists.


I’m a very organized person so sometimes actually the art business has been a little bit tricky for me because I like things to be organized, to be straight, and things to be done,” he said.


Many artists tend to get caught up in their creative flow that they neglect their business skills, he says. He works to teach creatives to “switch on that other part of the brain.”


“They actually learn a specific way, a step-by-step path so that they can achieve their goals finally because they really want to achieve something but they actually don’t know how,” Guyon said.


The ‘mind map’ helps those artists achieve their business goals and keeps them on track by breaking down their end-goal to simple steps throughout an hour-per-week, 8-week course.


“Because we talk for an hour, I export them to new concepts, ideas, things to look at, but they have also homework to do,” he said. “They have assignments. So once the hour is done, it’s like they are having ‘Ah!’ moments.”


 Guyon says having a deadline is huge for artists, who sometimes need an outside push.

One piece of advice Guyon offered is to have a mentor – especially as an artist. And to do that, he suggests providing value when reaching out to potential mentors. That may be working together on a project or helping their business in some way, which, he says, immediately creates a different dynamic.


To contact Pascal Guyon: 

Websites: http://www.pascalguyon.org; theriseproduction.com

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Vera Fischer

By Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.