System Execution Episode 6: Create a Mind Map, with Pascal Guyon
System Execution explores the strategy and system behind today’s successful companies. Systems can make or break a company but here we’ll solve physical, technological, and psychological systems issues by connecting listeners with experts who have overcome these challenges in their business.
Pascal Guyon is an award-winning, multi-platinum musician and producer who has contributed to three Grammy nominations. Guyon also coaches artists and musicians via mind-mapping – a methodical business process for creative minds. Its official title is Pascal Guyon Mentoring Program for Artists.
“I’m a very organized person so sometimes actually the art business has been a little bit tricky for me because I like things to be organized, to be straight, and things to be done,” he said.
Many artists tend to get caught up in their creative flow that they neglect their business skills, he says. He works to teach creatives to “switch on that other part of the brain.”
“They actually learn a specific way, a step-by-step path so that they can achieve their goals finally because they really want to achieve something but they actually don’t know how,” Guyon said.
The ‘mind map’ helps those artists achieve their business goals and keeps them on track by breaking down their end-goal to simple steps throughout an hour-per-week, 8-week course.
“Because we talk for an hour, I export them to new concepts, ideas, things to look at, but they have also homework to do,” he said. “They have assignments. So once the hour is done, it’s like they are having ‘Ah!’ moments.”
Guyon says having a deadline is huge for artists, who sometimes need an outside push.
One piece of advice Guyon offered is to have a mentor – especially as an artist. And to do that, he suggests providing value when reaching out to potential mentors. That may be working together on a project or helping their business in some way, which, he says, immediately creates a different dynamic.
To contact Pascal Guyon: