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Organizational Culture Transformation

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System Execution Episode 5: Implement an Organizational Culture Transformation to Achieve Higher Performance, with Craig Clark

System Execution explores the strategy and system behind today’s successful companies. Systems can make or break a company but here we’ll solve physical, technological, and psychological systems issues by connecting listeners with experts who have overcome these challenges in their business.

Momentum is an international business that seeks to transform company cultures to produce a better work environment and better business results. CEO and Founder Craig Clark says Momentum focuses on corporate discipline and leading teams.


What I considered to be our sweet spot and our primary focus is helping organizations to achieve a higher level of performance,” Clark said, “building that pathway into the culture of their organization so that it’s sustainable.”

Clark says people can change, especially when they see their particular impacts and blind spots in their role.

Momentum has three criteria for business: 

  1. Dignity is a birthright for all human beings
  2. The client is always entitled to a return on their investment – both time and dollars
  3. Momentum works in partnership

The client comes to Momentum looking for something, and they are good at discovering what that is – on both an intellectual and emotional level. Their services include executive coaching, facilitation, strategic planning, team building and new team leader integrations. 

Momentum goes into the organization and interview some people to get a feel for the dynamics and culture. The changes in behavior and culture start with leadership to set an example. 

Full team engagement takes about a minimum of two years, Clark says. And in that time, he likes to see himself and his team as a partnership of the organization they’re mentoring. 

“I have no interest in being a supplier,” he said.


To contact Craig Clark:

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Vera Fischer

By Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.