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97 Degrees West Insights

Learn how brand marketing can generate business results.

Team Member Of The Month: Candice

Candice Brusuelas has been an intern marketing coordinator for 97 Degrees West for nearly a year. She is a writer and editor. In addition to helping ...
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The 5 Steps to Choosing Your Marketing Automation Platform

  In a world crowded with marketing communications, many businesses are turning to marketing automation platforms so that they can do more and reach ...

Is Direct Mail Dead? Three Times Direct Mail Really Works, Even in a Digital World

All eyes are on the internet when it comes to marketing in the modern age, and you may find yourself running in circles trying to keep up with it ...

B2B Marketing for SaaS - 8 New Tactics

There are all sorts of reasons why a startup can't make it in the real world, but all too often, that list boils down to poor marketing. The best ...

What to Expect from SEO in 2018

  Since its inception, search engine optimization (SEO) has proved to be an ever-changing field. This is largely due to the fact that it relies ...
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Team Member Of The Month: Clark

97 Degrees West’s newest team-member, Design Director Clark Bystrom, is an award-winning creative director from the Austin area. Clark has worked on ...

How to Incorporate Influencer Marketing Into Your Marketing Strategy

Using influencer marketing effectively can provide a huge boost for your business marketing, enabling you to reach new customers and markets that are ...
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Mid-Funnel and Bottom-Funnel Content the Next Wave of Online Marketing

Marketers use the sales funnel as a schematic to describe the nurturing of prospects. The top of the funnel represents the initial stages, when ...
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Team Member Of The Month: Kim

Kim Castelluccio is 97DW's Digital Media Supervisor. She is an integral part in 97DW's  digital strategy and coordination. Kim graduated from Texas ...