The advantages of inbound marketing stretch far beyond traditional marketing. Whereas marketing once revolved around TV, radio and newspaper advertising and in-person sales, the digital era has brought about a new approach. Now, inbound marketing proves to be more successful for many brands. Here's what you need to know about inbound marketing.Here are some pointers to make the best possible body of your blog:
What Is Inbound Marketing?
Inbound marketing, which first came about in 2006, is the approach of pulling potential clients into your website or business rather than actively seeking them out. Instead of purchasing email lists or paying for ads, inbound is focused on creating content and a social media presence that participates in the digital conversation and draws customers to your brand. Inbound marketing can be seen in everything from blog posts to Facebook accounts to SEO.
The Proven Success of Inbound Marketing
Inbound marketing has been shown to be a more effective approach to marketing campaigns, and social media plays a huge role in this. Nearly 90 percent of business owners feel that social outlets have generated more buzz for their brands than any other previous approach. Creating Facebook, Twitter and Instagram accounts, utilizing hashtags and joining is an easy way to join the social conversation.
Another good approach is SEO, where you produce content to help your site appear in search results. Simply having and keeping up with a blog on your website will give you over a 400-percent increase in indexed pages that search engines will pick up on as they crawl your site. Overall, implementing blogs, SEO and a social presence is much cheaper than relying only on traditional ads. In fact, a lead brought in via inbound marketing costs 60 percent less than one from traditional advertising.
But Don't Give Up on Traditional Marketing
Although inbound marketing has been proven to be the modern and successful approach, traditional marketing still has its advantages. Traditional marketing offers real-life, real-world approaches that can allow your target audience the opportunity to touch, smell, sample, eat or try out your product or service. Many times, nothing beats the real deal — after you've already attracted your customers' attention. The best approach to marketing is therefore a combination of the two. You can use inbound marketing techniques to draw in the attention of your audience, and follow up your efforts with a more traditional approach. This blend is the best way to sell a product or service.
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