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Team Member of the Month: Brooke

brooke edited.jpgnull
Brooke Hummel is 97 Degrees West's  Account Supervisor. Brooke has 10+ years of marketing and advertising experience in both national and global brands. She brought her skills and anecdotes about minimalist living to 97DW only five months ago, but she is already an indispensable part of the team.
Here's a short Q&A with Brooke:

Q: What is your current (personal) project?

I recently purchased a vintage 1964 Airstream Overlander. It’s 26’ of aluminum, dust and shag carpet. I’m planning to renovate and update the tin can while still keeping it original to its 1960s glory. Very groovy. My next adventure…a houseboat!


asoverlander copy.jpg Photo is not of Brooke's actual airstream. Photo courtesy Airparts Inc.


Q: What do you love most about your job? Why?

I love learning about every business or industry we touch. Getting the chance to be strategic and creative in different industries makes each day a new adventure. We never have two days alike! Call me a nerd, I likely deserve it.


Q: Are you from ATX? If not, what brought you here?

I’m not an ATX native. I moved here from Massachusetts. I visited Austin almost 10 years ago and have longed to be here ever since. After a winter with 9’ of snow, it was time.


Q: Do you have kids and/or pets? How have they changed your life?

I have a retired racing greyhound named Pickles. He has recovered from multiple broken bones in his front paw and, as a result, has a little “hitch in his giddy-up.” It doesn’t slow him down and, if possible, has made him even more loving. I think we as humans can take that little lesson to heart...or at least give a few more snuggles to those pups that need it.


 Pickles edited.jpg


Q: If you had one superpower, what would it be, and why?

Teleporting, no question. My love for travel runs deep, much deeper than my pockets. Who wouldn’t want to weekend in Bali and still catch the Aurora Borealis in Norway?!



Want to know more about Brooke & the rest of our team? Visit our  About Us page.

We define creativity as the art of solving a marketing and business problem. We are an agency which is built around the belief that if you combine creative talent and humanity, you can help companies make their products, services and brands relevant to the life of their customers. We look at technology as a tool and don’t confuse it with an idea.


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Vera Fischer

By Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.