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Team Member Of The Month: Candice

Candice Brusuelas has been an intern marketing coordinator for 97 Degrees West for nearly a year. She is a writer and editor.

In addition to helping 97 Degrees West create content, she also teaches a media writing course at Texas State University, where she recently graduated with her master’s degree in Mass Communication. Candice is also a coffee addict,  lover of New Mexico green chile and book hoarder.

Here's a short Q&A with Candice:

 

20914722_10212684112845188_1156069502517166285_n (1).jpg

Candice (left) with her husband Steven at ADOPT Goat Yoga in Bastrop.


Q: What motivates you? Why?

I love a good story. I like to think of things in term of narrative. So what moves my story forward? I can’t stand the feeling of standing still, which pushed me to grad school to learn something else. I’m always asking myself, “How am I moving forward?” and “What valuable narratives am I giving the world?”

 

Q: Tell us about the person who inspires you the most?

1394031_697592676919788_2108283129_n.jpgCandice, at age 4, with her grandma, Jean Kennedy.

My grandma Jean was always amazingly resilient and supportive. She and I were very close, and more so in her later years. She partially lost her eyesight when she was about 80. She kept painting the best she could, and laughed that her work was more “abstract” than it used to be.

When she couldn’t see to “put on her eyebrows,” she did her best, then asked if she drew them on straight. Sometimes it was so bad I just started laughing. She started laughing too. She was that kind of person. She tried to see the positives, even if she had every reason not to.

She’s greatly influenced the kind of person I’ve become, and even after she passed, I find comfort in our relationship and the kind of unyielding confidence she had in me.

 

Q: What is a skill you’d like to learn, and why?

I’d like to learn to draw and do some graphic design work. I used to draw when I was younger, but I got frustrated easily (I’m a perfectionist). I think I’ve learned to be patient with myself through my writing and want to give it another shot. I’ve got a sketchbook now and want to start doing a sketch a day. I’d like to learn graphic design basics as well.

 

Q: What is your favorite Austin activity?

Paddleboarding/kayaking on Lady Bird Lake. My husband and I go only a couple times a year (because we don’t yet have our own kayaks and renting gets pricey) but it’s mentally relaxing and sometimes physically challenging. I love going down Barton Creek and taking a swim after paddling in the sun a while.

 12003357_10207092884587976_2407633109795637188_n.jpgPhoto taken by Candice, while kayaking with her husband Steven (right) and friend Chris (left). 

 

Q: What is the last book you read? Tell us about it.

I’m currently reading “Just Mercy” by Bryan Stevenson. Stevenson is a lawyer who has worked mostly with clients on death row, centering on one case where a black man is wrongfully accused of murder and sentenced to die,  virtually without evidence. It’s emotional and enthralling. It’s required for the freshman class I’m teaching at TXST, where our “Common Experience” theme is “Justice.” I’m hoping my freshmen are ready for a really interesting discussion.

 

Q: If your life was a TV show, what would it be?

parks-and-recreation.jpgParks and Recreation promo photo, via Screen Junkies.

I’d like to think my life is like Parks and Recreation. I’m somewhere between a Leslie Knope and an April Ludgate. I’m caring, optimistic, and enthusiastic, but then I’m also moody and sarcastic when things get overwhelming. Then I’ve got a sweet nerd of a husband with a lot of Ben-like qualities.

 

 


 

Want To Know More About Candice & The Rest Of Our Team? Visit Our  About Us Page.

We define creativity as the art of solving a marketing and business problem. We are an agency which is built around the belief that if you combine creative talent and humanity, you can help companies make their products, services and brands relevant to the life of their customers. We look at technology as a tool and don’t confuse it with an idea.

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Vera Fischer

By Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.