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Team Member Of The Month: Clark

97 Degrees West’s newest team-member, Design Director Clark Bystrom, is an award-winning creative director from the Austin area. Clark has worked on campaigns for AT&T, BMW, Endeavor and many other acclaimed clients.

Clark brings energy and curiosity to each project, as well as the occasional "dad joke." His new role is key to emphasizing what sets 97 Degrees West’s work apart. 

Here's a short Q&A with Clark:

 

clark-wife.jpg

Clark and his wife, Maureen, at Trattoria Lisina  in Driftwood. 


Q: What brought you to 97 Degrees West?

It was an easy decision to join the 97 Degrees West team. It represents a chance for me to work with like-minded people who clearly enjoy their craft and have the same goals as me….to create design work that tells important stories, challenges perceptions and solves problems.

 

Q: When did you first realize you wanted to be a designer/director?

It’s hard to pick a moment. I’ve been drawing, painting and designing in some form as far back as I can remember. It is always what I enjoyed most and I’ve never considered a profession outside of this area.

 

Q: What makes you love what you do?

I love the discovery stage and creative conversation at the start of any project. We are very lucky in the design profession that we get exposure to new ideas and untold stories from a huge variety of people. We get to add creative ideas and to be part of the story telling process which is very rewarding.

 

Q: Do you have any side-projects you continue to work on?

I stay away from my computer after regular hours. I love cooking and discovering new recipes with my family. We have almost as much fun preparing the meal, then getting together with friends to enjoy the meals. There is something very special about the fellowship with family and friends around a great meal.

 clark-food.jpegHomemade jalapeno and basil turkey burgers are a  healthy favorite for the Bystrom family. 

 

Q: How do you want to be remembered?

Hard to say. In a design/professional sense, I hope I’m remembered as someone who helped foster a fun, creative environment where people could feel free to express ideas and push themselves. From a personal level, I hope I’m known for being a great husband and father.

 

Q: What are some of your favorite things to do outside of work?

clark-adventure.jpgClark takes a selfie while skiing in Arapahoe Basin in Colorado (top left), Clark rides a horse in Dripping Springs (bottom left), Clark zip lines in Bastrop with his daughters Maddie and Meredith.

Adventure is always the top of my list. I really enjoy exploring the amazing creations earth has, in exhilarating ways.  Whether its skiing, kayaking, horseback riding, zip lining, mountain biking, its endless. All of it is completely captivating to me, and I really can’t get enough.

 

 


 

Want To Know More About Clark & The Rest Of Our Team? Visit Our  About Us Page.

We define creativity as the art of solving a marketing and business problem. We are an agency which is built around the belief that if you combine creative talent and humanity, you can help companies make their products, services and brands relevant to the life of their customers. We look at technology as a tool and don’t confuse it with an idea.

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Vera Fischer

By Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.