Cory Shaw has been 97 Degrees West's Visual Designer since 2015. Cory is originally from Georgia and graduated (with honors) from the University of Georgia with his BA in Advertising. He also loves spending time outdoors and with animals (he's been known to crash a Golden Retriever/Goldendoodle Meetup or two at Zilker Park).
Here's a short Q&A with Cory:
Q: What is your favorite thing to do outside of work? Why?
I love exploring new places. I’ve been in Austin almost 2 years and am still always finding myself in a new part of town. The great part about exploring is that you don’t need to go far to find something unexpected (although I do love travelling, too!) Going on these adventures allows me to bring back that childhood sense of curiosity about the world.
Q: What is an activity you share with your family?
All throughout childhood I would go to my family’s lake house to celebrate July 4th. Whether it be the times we took the boat out, fell asleep under the hot Alabama sun, ate amazing food off the grill, watched the impressive fireworks show, or stayed up late by the bonfire, nothing compares to those Independence Day memories!
Q: What is one word you’d use to describe your work? Why?
If I had to chose one word, I’d probably say “adaptable.” When it comes to working at a small agency, the cliché about wearing many hats certainly rings true. My focus as a designer, with whatever I’m doing, has always been to create something impactful for the client. At 97, we’re all about business results. To that end, I adapt to our client’s needs to make things successful.
Q: What makes you love Austin?
I remember the moment I fell in love with Austin. It was my first few weeks after moving here in May 2015 from Atlanta, and I was running on the Boardwalk at Lady Bird Lake. That view looking into downtown took my breath away (or was it the running...?) I think it encapsulates a few things I love most about Austin – how beautiful our city is and our focus on living a healthy lifestyle.
Cory and his roommate Tansey on the Lady Bird Lake boardwalk.
Q: If you were a color, what would you be, and why?
I am Pantone 2235. My CMYK value is 81/9/41/15 and my RGB is 40/147/157. Still not sure what color this is?It’s in the teal family. I think this represents me well because it’s calm yet at the same time bold, versatile yet focused. (C’mon... did you expect any other response from a designer?)
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We define creativity as the art of solving a marketing and business problem. We are an agency which is built around the belief that if you combine creative talent and humanity, you can help companies make their products, services and brands relevant to the life of their customers. We look at technology as a tool and don’t confuse it with an idea.