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Team Member Of The Month: Emma

Emma Casey is 97DW's Senior Digital Manager and oversees the digital side of client projects from start to finish. She has a colorful work history that includes higher education, law, small business consulting, lottery software, and studying language and literature in Peru. Emma is an intergral part of the 97 team, prone to guzzling insane amounts of coffee and getting an equally insane amount of work done throughout the workday.

 

Here's a short Q&A with Emma:

18034151_1441248882599617_1197006943345955453_n.jpgEmma (right) and her parents on a Brewery Tour. Pictured: Austin Beerworks.

 

Q: What is your favorite thing to do outside of work? Why?

Concerts. Concerts. Music Festivals. Concerts. Nothing beats enjoying a musical experience and journey with a crowd of people and your friends all dancing by your side.

 

Q: What is an activity you share with your family?

Croquet. We play *extreme* croquet – have a whole book of rules and styles of play.

 

Croquet.png

Text with her brother, Will,  about a recent game he was playing their parents.

 

 

Q: If you could describe your skill-set in a song, what would it be? And why?

Little Wonder – David Bowie / 1997, Earthling

Beyond being the biggest hit off of the Earthling album, and the opener, Little Wonder is collection of different sounds, samplings and collaborations with other artists. It is whimsical, catchy, upbeat, exciting, observational, complex, and simply fun to listen to.

To me, my skill-set is  similar –  developed through many different types of positions, industries, company types. Every part of my experiences I take with me and continue to build and grow – tying everything together  :)

 

Q: What makes you love Austin?

The *feeling* of the city – Austin is filled with an unquenchable atmosphere of excitement and energy. There is always something to do, new restaurants  / bars  to try and places to explore.

 

Q: If you were a color, what would you be, and why?

The color remaining after a full-day of screenprinting posters; a conglomeration of everything.

Screenprinting.png

Screen printing company, Ambient Inks – Eau Claire, Wisconsin. (Image Courtesey of Ambient Inks Instagram)

 

Q: If you could travel (or live) anywhere, where would you go?

Portugal &/or España.  

 


 

Want To Know More About Emma & The Rest Of Our Team? Visit Our  About Us Page.

We define creativity as the art of solving a marketing and business problem. We are an agency which is built around the belief that if you combine creative talent and humanity, you can help companies make their products, services and brands relevant to the life of their customers. We look at technology as a tool and don’t confuse it with an idea.

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Vera Fischer

By Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.