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Team Member Of The Month: Vera

Vera K. Fischer founded 97 Degrees West in 2004, after many years of experience in marketing and business. Vera is very active, beyond the agency, with a multitude of educational and business engagments, including: System Execution Podcast; mentor position with Capital Factory; speaking engagements and educational sessions; all while working toward her master's degree at Texas State University and being a doting mother to her teenaged daughter.


Here's a short Q&A with Vera:

Q: Where are you from? How has it influenced you as a person?

Frankfurt, Germany. My mother left Germany in 1968 with me and pregnant with my sister. My mother was born at the close of WWII in a German work camp. Her childhood was not a childhood at all. She came to the US in search of a better life. You have to make your own life and happiness.

Screen Shot 2017-07-10 at 1.14.28 PM.pngImage via Google Maps


The Frankfurt skyline. (Norbert Nagel / Wikimedia Commons, License: CC BY-SA 3.0)


Q: Tell us about the person who inspires you the most?

In my Rotary International club, there are several women who are in their 70s and 80s. These women have experienced tragic loss, big success, gone back to school in their 50s, re-vented themselves several times and are hilarious. They show me that age is a pointless number.


Q: What is one word you’d use to describe your work? Why?

Enjoyment. I get to choose everyday what I want to do. I choose to come to work everyday. The good, the bad and the ugly days.


Q: Where is your favorite place to eat in Austin? Why?

Can’t answer this. It’s like picking a pair of favorite shoes.


Q: If your life was a TV show, what would it be?

Modern Family

modern family.jpg

 Image courtesy ABC



Want To Know More About Vera & The Rest Of Our Team? Visit Our  About Us Page.

We define creativity as the art of solving a marketing and business problem. We are an agency which is built around the belief that if you combine creative talent and humanity, you can help companies make their products, services and brands relevant to the life of their customers. We look at technology as a tool and don’t confuse it with an idea.

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Vera Fischer

By Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.