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The Seven Deadly Sins of Inbound Lead Generation


When it comes to inbound lead generation, there are things to do and things to avoid. Unfortunately, many marketers fall into the trap of the worst practices. Avoid these seven deadly sins of inbound lead generation to ensure the health of your business.

1. Hiding contact information

Customers want to contact you and if they can't find your information, they're going to get frustrated and leave your site. To avoid this, install a contact form on a prominent "Contact Us" page of your site and update your information whenever it changes.

2. Neglecting opt-in forms

Opt-in subscription boxes are one of the most powerful tools available to marketers and neglecting them spells a serious loss of traffic. Display one in a prominent area, like the top or side of your site, to ensure the most conversions possible.

3. No customer reviews

Research shows that 88 percent of customers trust previous customer reviews as much as they would personal word-of-mouth from a friend. In light of this, including customer testimonials on your site can help you earn more leads.

4. Dysfunctional landing pages

Landing pages have the potential to do a great deal of work for your site if they work well. Make sure yours aren't irrelevant, riddled with 404 codes, or simply linked to the homepage of your site.

5. Too little information

Would-be customers want value, and that means every page on your site — from product pages to contact forms — should offer as much information as they need to make good decisions. By providing detailed, complete information to customers, you stand to greatly improve your conversion rates.

6. Spammy email communications

It's a big step for a customer to give you personal information such as an email address, and companies who abuse this privilege by sending spammy or irrelevant emails, or, worse, selling email lists are in for bad outcomes.

7. Offering too many social sharing buttons

While it may seem wise to offer the most options possible, too many social sharing buttons can actually confuse and discourage people who would potentially share your content. For better outcomes, keep it simple by only offering two or three sharing buttons — to Facebook, Twitter and Google+, for example. This will help target your shares and encourage more of them.

While inbound lead generation can be an effective way to boost your business, staying away from these seven deadly sins will help you ensure your lead generation efforts are as effective as possible.

For more information on implementing an inbound lead generation program for you business, click the contact button below. Contact US

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Vera Fischer

By Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.