When it comes to inbound lead generation, there are things to do and things to avoid. Unfortunately, many marketers fall into the trap of the worst practices. Avoid these seven deadly sins of inbound lead generation to ensure the health of your business.
1. Hiding contact information
Customers want to contact you and if they can't find your information, they're going to get frustrated and leave your site. To avoid this, install a contact form on a prominent "Contact Us" page of your site and update your information whenever it changes.
2. Neglecting opt-in forms
Opt-in subscription boxes are one of the most powerful tools available to marketers and neglecting them spells a serious loss of traffic. Display one in a prominent area, like the top or side of your site, to ensure the most conversions possible.
3. No customer reviews
Research shows that 88 percent of customers trust previous customer reviews as much as they would personal word-of-mouth from a friend. In light of this, including customer testimonials on your site can help you earn more leads.
4. Dysfunctional landing pages
Landing pages have the potential to do a great deal of work for your site if they work well. Make sure yours aren't irrelevant, riddled with 404 codes, or simply linked to the homepage of your site.
5. Too little information
Would-be customers want value, and that means every page on your site — from product pages to contact forms — should offer as much information as they need to make good decisions. By providing detailed, complete information to customers, you stand to greatly improve your conversion rates.
6. Spammy email communications
It's a big step for a customer to give you personal information such as an email address, and companies who abuse this privilege by sending spammy or irrelevant emails, or, worse, selling email lists are in for bad outcomes.
7. Offering too many social sharing buttons
While it may seem wise to offer the most options possible, too many social sharing buttons can actually confuse and discourage people who would potentially share your content. For better outcomes, keep it simple by only offering two or three sharing buttons — to Facebook, Twitter and Google+, for example. This will help target your shares and encourage more of them.
While inbound lead generation can be an effective way to boost your business, staying away from these seven deadly sins will help you ensure your lead generation efforts are as effective as possible.For more information on implementing an inbound lead generation program for you business, click the contact button below.