Social media trends change from year to year. New platforms arise, others lose popularity and most add new features. Don't let your social media presence lag due to lack of information. Here is what you need to know to help your business stay current in 2019.
Trend #1: Facebook Users Decline
Facebook is often considered the most important platform for social media marketing. However, for the first time in years, Facebook use is on a downturn. It's not that there are less actual users, it's more that engagement is down. Some experts speculate this is in part due to several security and data concerns that arose last year. One survey showed that more than one-quarter of users questioned deleted the app form their smartphones, and over two-thirds said they are no longer using the platform every single day. So, it may be time to add other networks to your marketing mix if Facebook is your only social spot.
Trend #2: Stories Gain Popularity
These days it's all about stories, short videos that users can post to their profile, typically available for only 24 hours of viewing by followers. They are on Instagram, Facebook and even Skype. Companies like AirBnB and Bumble are testing story-like functions for their platforms as well. In 2018, there were nearly 1 billion social media accounts across several platforms creating stories. From a marketing perspective, stories can show off products, give behind-the-scenes access and give a personal feeling to your brand.
Trend #3: More Interactive Content
Engagement is often the goal when posting on social media. Traditionally, that takes the form of likes or comments, but now there are new ways to get people to engage. User-generated polls and quizzes make it easy to find out information from your followers and get them to engage with your brand at the same time. The polls don't have to be stiff and scientific. Instagram even allows you to pose colorful questions to your followers right in a story.
Trend #4: Chatbots Take Over
SmarterChild was one of the first chatbots that we all remember. Many millennials asked the AIM and Windows Messenger bot silly questions, or for help with their homework. Now, chatbots are much more useful and advanced thanks to developments in AI technology. Businesses use them to handle routine customer service actions, saving on overhead & personnel costs. However, it's important to recognize that chatbots offer an impersonal experience, and some customers (or potential customers) do not like interacting with them.
Ready to improve your social media strategy in 2019? Contact 97 Degrees West to find out how we can help.