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Top Social Media Trends in 2019

william-iven-19844-unsplashSocial media trends change from year to year. New platforms arise, others lose popularity and most add new features. Don't let your social media presence lag due to lack of information. Here is what you need to know to help your business stay current in 2019.

Trend #1: Facebook Users Decline

Facebook is often considered the most important platform for social media marketing. However, for the first time in years, Facebook use is on a downturn. It's not that there are less actual users, it's more that engagement is down. Some experts speculate this is in part due to several security and data concerns that arose last year. One survey showed that more than one-quarter of users questioned deleted the app form their smartphones, and over two-thirds said they are no longer using the platform every single day. So, it may be time to add other networks to your marketing mix if Facebook is your only social spot.

Trend #2: Stories Gain Popularity

These days it's all about stories, short videos that users can post to their profile, typically available for only 24 hours of viewing by followers. They are on Instagram, Facebook and even Skype. Companies like AirBnB and Bumble are testing story-like functions for their platforms as well. In 2018, there were nearly 1 billion social media accounts across several platforms creating stories. From a marketing perspective, stories can show off products, give behind-the-scenes access and give a personal feeling to your brand.

Trend #3: More Interactive Content

Engagement is often the goal when posting on social media. Traditionally, that takes the form of likes or comments, but now there are new ways to get people to engage. User-generated polls and quizzes make it easy to find out information from your followers and get them to engage with your brand at the same time. The polls don't have to be stiff and scientific. Instagram even allows you to pose colorful questions to your followers right in a story.

Trend #4: Chatbots Take Over

SmarterChild was one of the first chatbots that we all remember. Many millennials asked the AIM and Windows Messenger bot silly questions, or for help with their homework. Now, chatbots are much more useful and advanced thanks to developments in AI technology. Businesses use them to handle routine customer service actions, saving on overhead & personnel costs. However, it's important to recognize that chatbots offer an impersonal experience, and some customers (or potential customers) do not like interacting with them.

Ready to improve your social media strategy in 2019? Contact 97 Degrees West to find out how we can help.

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Vera Fischer

By Vera Fischer

The visionary of 97 Degrees West for more than thirteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has achieved steady growth while surviving both economic recessions in Austin, Texas. Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld and DoubleTree Hotels. Her next stop was the nationally recognized T3 known as “The Think Tank.” While at T3, Vera spearheaded the Dell Computers launch of the Preferred Accounts Division and lead national projects for the ESL and Enterprise Divisions. Other notable accounts included Quintiles Oncology, Austin Lyric Opera and St. David’s Hospital. In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed an annual multi-million dollar marketing budget, developed online lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team. In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West. Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig, Jeff Smith, Gary Bizzo, Dr. Alan Pitt, and other business and thought leaders. Vera is the first woman to host a podcast devoted to systems and processes of successful companies. She is quickly becoming one of the country’s leading authorities on the topic of execution Vera is a member of the Austin University Area Rotary Club, an advisory board member for the School of Journalism & Mass Communication at Texas State University and a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2018.