97 Degrees West Insights

Learn how brand marketing can generate business results.

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Raise Capital to Grow Your Company With These 5 Tips

  Growing your company is easier when you have cash on hand. However, you need to have a plan in place to get this capital. Learn how to get the ...
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Could the FinTech SoFi App Replace Your College Bank Loans?

Social Finance Inc., known as SoFi, is a 4-year-old lending company planning to revolutionize the banking industry. Within a few minutes, the SoFi ...
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Technologically Savvy Does Not Equate To Financially Responsible

Never has there been such an availability of financial technology: apps for investing, apps for budgeting, apps for retirement planning and, of ...
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5 Ways Virtual Reality Will Impact the Finance Industry

While virtual reality, or VR, is still in its infancy, it is slowly making its way through the financial sector. However, what implications are ...
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10 Tips for Retaining Millennials at Your Financial Institution

The topic of millennials in the workforce has been a popular one lately, especially regarding the length of time spent working for an employer. Is ...

4 Ways Your Financial Firm Can Prepare For The Mobile Revolution

Thanks to smartphones and the rise of countless apps, people have more access to their money than ever before. Everything from transferring money to ...

Increase Your Deal Flow With Inbound Marketing: A Primer For Middle Market Investment Firms

When most people think of marketing, they think of advertising a product in ways that are intrusive to everybody, regardless of their interest in the ...

Private Equity Marketing Benefit: Shorten The Fundraising Cycle

One thing I tell private equity firms is this: shorten your fundraising cycle. Exemplary communication and performance are two ways to do so, and ...