97 Degrees West Insights

Learn how brand marketing can generate business results.

05. How To Market Value-Based Care To Patients

  We know that making the leap from a “fee for service” structure to a value-based payment structure can seem daunting (or…like a nightmare). Take a ...

04. A Software Tool That Emphasizes Value-Based Care

  Cordata Healthcare Innovations, a healthcare technology company based in Ohio, developed a software tool that has the primary goal of treatment ...

03. Four Questions Healthcare Marketers Ask About Value-Based Care

  We help hospitals, specialty practices and regional healthcare organizations move toward value-based payment structures. Vera Fischer, President of ...

02. Four Steps To Market Value-Based Care

Value-based healthcare is coming to a health system near you.  Are you ready? Shawn Gross, a chief digital strategist at a healthcare agency in ...

01. How to Define Value-Based Healthcare

Value-based healthcare has one goal: to make healthcare more efficient and cost-effective to patients. Instead of paying doctors and healthcare ...
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Video Medical Marketing Trends for 2017

Medical marketing, just like any other marketing effort, must continually adapt, improve and grow with the trends. With social media having a greater ...
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Content Marketing Tips for Specialty Practices

  Gone are the days when specialty medical practices could simply rely on traditional advertising techniques to bring in patients. Today's world of ...
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Healthcare Marketing Trends of 2017

As always, healthcare is a field of continuous change. Often these vagaries are for the better, but one challenge in healthcare marketing is ...
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How to Create Useful Health Blogs in Healthcare Marketing

Healthcare marketing operates from the marketing principle that the customer and the marketing message are vital to the success of any product. To be ...