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97 Degrees West Insights

Learn how brand marketing can generate business results.


Social Proof & Influence Must Be Cultivated to Enhance Brand Identity

Today's fast-paced digital world has created a marketplace filled with show-me customers that place high values on social proof and influence. Modern ...

Why Topic Clusters Are The SEO-Friendly Alternative To Lengthy Blogs

As part of your digital marketing strategy, you've probably thought long and hard about your online content. Your blog posts, articles and static web ...
Mid-Funnel and Bottom Funnel Content the Next Wave of Online Marketing.png

Mid-Funnel and Bottom-Funnel Content the Next Wave of Online Marketing

Marketers use the sales funnel as a schematic to describe the nurturing of prospects. The top of the funnel represents the initial stages, when ...

Content Marketing Tips for Specialty Practices

  Gone are the days when specialty medical practices could simply rely on traditional advertising techniques to bring in patients. Today's world of ...

Should You Use Inbound Marketing to Improve B2B Sales?

The advantages of inbound marketing stretch far beyond traditional marketing. Whereas marketing once revolved around TV, radio and newspaper ...

Four Top Ads: How the Layout of PPC Advertisements Is Changing

  If you spend time on Google's search engine results pages, or SERPs, you may have noticed something funny at the beginning of the year: There are ...

5 Ways to Captivate Your Audience Using Dynamic Inbound Lead Generation Strategies


The Seven Deadly Sins of Inbound Lead Generation

When it comes to inbound lead generation, there are things to do and things to avoid. Unfortunately, many marketers fall into the trap of the worst ...

Relationship Marketing KOs Networking Every Time

  There's a big difference between networking and relationship marketing, and understanding the variations is key to the success of your ...