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3 Tips to Increase Website Traffic With Low-Cost PPC Keywords

A PPC (pay-per-click) campaign can be highly successful when done properly, delivering a strong return on investment if your pay-per-click keywords ...
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Marketing Automation Marches On. Your Marketing Strategy Should Too

Marketing automation has been around since the 1980s when word processors had the capability of inserting names, addresses and personalized contact ...
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10 Tips for Choosing a Medical Marketing Agency

Medical marketing agencies come in many shapes and sizes, from specialty boutiques to all-in-one companies. Your healthcare organization needs the ...
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Buyer Personas Are The Key to Effective Lead Generation

The development of buyer personas can help your business increase lead generation results.  A buyer persona is a made-up person who represents your ...

7 B2B Sales Blogs You Should Be Reading

When it comes to blogging and business, one of the best ways to master the trade is to learn from other people who do it very well. Reading B2B sales ...

Want to Grow Your Business in 2016? Get S.M.A.R.T About Your Marketing Goals.

The only way to hit your marketing goals for next quarter is to start planning them now. Download our free template worksheet that will help you ...

The Marketing Process In 4 Steps

While marketing is one of the most fundamental aspects of running a successful business, it's also one of the most challenging. As digital marketing ...
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How To Understand and Apply Marketing Strategies and Tactics

   Planning and execution are vital to all business aspects, including marketing. Many executives confuse marketing strategy and tactics, and their ...

Taking Hope Out Of The Sales Process

We're coming up on the end of 2015. Most of us in sales and marketing are looking at our numbers for the year and what type of push we need to make ...