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97 Degrees West Insights

Learn how brand marketing can generate business results.

Dont Ghost Your Customers

Don’t Ghost Your Existing Customers

Getting new customers is the lifeblood of any company seeking continued growth, but many companies make the mistake of ghosting their existing ...
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Why Content Still Matters to B2B Marketing

Content marketing is not a new concept; the idea endures because it works. Content marketing, as you understand it today, took off in the late 90s as ...
5 Copywriting Tips that Drive Conversions

5 Copywriting Tips that Drive Conversions

Smart web copy is critical to generating leads and converting visitors on your site. But how do you write copy in a way that drives users to sign up, ...
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Social Proof & Influence Must Be Cultivated to Enhance Brand Identity

Today's fast-paced digital world has created a marketplace filled with show-me customers that place high values on social proof and influence. Modern ...

Why Topic Clusters Are The SEO-Friendly Alternative To Lengthy Blogs

As part of your digital marketing strategy, you've probably thought long and hard about your online content. Your blog posts, articles and static web ...

Everything You Should Know About Influencer Marketing

  Digital marketing is key today for any company that wants their business to succeed. There are countless strategies for digital promotion via the ...

Topic Clusters: The Next Evolution in Search

  Are keywords still the backbone of your SEO content strategy? If you want to improve your search engine ranking, you need to get ahead of the ...
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A 101 Guide to Influencer Marketing

Brands are betting big on influencer marketing. In 2016 alone, close to 90 percent marketers employed influencer marketing in some way. Furthermore, ...
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The 5 Steps to Choosing Your Marketing Automation Platform

  In a world crowded with marketing communications, many businesses are turning to marketing automation platforms so that they can do more and reach ...