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97 Degrees West Insights

Learn how brand marketing can generate business results.

Is Direct Mail Dead? Three Times Direct Mail Really Works, Even in a Digital World

All eyes are on the internet when it comes to marketing in the modern age, and you may find yourself running in circles trying to keep up with it ...

97DW included in Agency Spotter Top Branding Agencies Report

The Top 20 Branding Agencies Report evaluates more than 2,000 branding agencies and design firms based on their credentials, focus and expertise in ...
3 Tips to Increase Website Traffic With Low-Cost PPC Keywords.jpg

3 Tips to Increase Website Traffic With Low-Cost PPC Keywords

A PPC (pay-per-click) campaign can be highly successful when done properly, delivering a strong return on investment if your pay-per-click keywords ...
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Marketing Automation Marches On. Your Marketing Strategy Should Too

Marketing automation has been around since the 1980s when word processors had the capability of inserting names, addresses and personalized contact ...
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10 Tips for Choosing a Medical Marketing Agency

Medical marketing agencies come in many shapes and sizes, from specialty boutiques to all-in-one companies. Your healthcare organization needs the ...
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Buyer Personas Are The Key to Effective Lead Generation

The development of buyer personas can help your business increase lead generation results.  A buyer persona is a made-up person who represents your ...

7 B2B Sales Blogs You Should Be Reading

When it comes to blogging and business, one of the best ways to master the trade is to learn from other people who do it very well. Reading B2B sales ...

Want to Grow Your Business in 2016? Get S.M.A.R.T About Your Marketing Goals.

The only way to hit your marketing goals for next quarter is to start planning them now. Download our free template worksheet that will help you ...

The Marketing Process In 4 Steps

While marketing is one of the most fundamental aspects of running a successful business, it's also one of the most challenging. As digital marketing ...