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97 Degrees West Insights

Learn how brand marketing can generate business results.

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How To Understand and Apply Marketing Strategies and Tactics

   Planning and execution are vital to all business aspects, including marketing. Many executives confuse marketing strategy and tactics, and their ...

Taking Hope Out Of The Sales Process

We're coming up on the end of 2015. Most of us in sales and marketing are looking at our numbers for the year and what type of push we need to make ...

Marketing Strategies and Tips for Success in Midstream O&G

The relationship between marketing and midstream O&G is often strained, as many midstream companies see marketing as time-consuming and restrictive ...

How Marketing Automation Can Boost Your Lead Generation

Marketing automation is often overlooked by companies due to the complex verbiage and software tied to it, but at its core, it’s about converting ...

Creating Synergy Between Outbound vs Inbound Marketing

Many marketers are rushing to adopt inbound marketing strategies while ignoring traditional outbound marketing. However, while many marketers want to ...