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97 Degrees West Insights

Learn how brand marketing can generate business results.

5 Easy Tips for Creating a Marketing Strategy That Works

5 Easy Tips for Creating a Marketing Strategy That Works

What do you think of when you hear the phrase "marketing strategy"? If your mind jumps to search engine optimization (SEO) and lead generation, you ...
5 Copywriting Tips that Drive Conversions

5 Copywriting Tips that Drive Conversions

Smart web copy is critical to generating leads and converting visitors on your site. But how do you write copy in a way that drives users to sign up, ...
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Vera's 2018 Marketing Trends

Another year comes to an end. And with the year end comes the onslaught of questions we ask ourselves. "What did I accomplish?" "What can I do better ...

A marketing and branding blog with timely information about marketing your business, getting a job in marketing or random creative thoughts.

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