System Execution explores the strategy and system behind today’s successful companies. Systems can make or break a company but here we’ll solve physical, technological, and psychological systems issues by connecting listeners with experts who have overcome these challenges in their business.
Kim Gorsuch is the founder and CEO of Weeva, a crowd-sourced book-building company. Family can submit letters, photos and other printable memorabilia through Weeva’s interface, where the team then stiches together a beautiful coffee table book for the customers.
Gorsuch has a diverse background of launching startups for larger companies and working on growth strategies for established brands. She came up with the idea for Weeva when her father suddenly became ill. Gorsuch’s impulse was to record as many of his stories and preserve what she could of his memory. When family members asked what they could do to help, she asked them to write him a letter.
“When somebody gets a book of fifty love letters, they’re stunned,” Gorsuch said. “And we change lives. People reconsider the relationships. They suddenly see that ‘Oh my gosh. Other people know me. They love me. The see me. And I matter.’”
Weeva’s system is meant to be simple and easy for the consumer to understand. First, Weeva asks for contributors. They structure a few objectives, give advice and guideance to them. Then they fill in the holes of information. Weeva asks them for dates, descriptions, contributor names, etc.
The Weeva team works with the client on how they want to sequence the content but do most of the heavy lifting when it comes to putting the project together. They make it a professional, complete book.
The entire Weeva process is on a platform, which makes the process simple for the Weeva team as well. The platform’s simplicity means fielding fewer customer questions for the team. The platform also sends reminders to the customers instead of the team needing to remind them personally. Weeva uses the chat and email campaign tool, Intercom, to coordinate communications back and forth.
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